Since the 70’s the fans on football terraces across the globe have united through the fashions of the day. They travelled across the continent to find the latest releases, rare gems and whatever else they could bring back with the intention of being the best dressed fans in the the terraces.

The casuals of the day have inspired a new generation of football fans to dress smartly on the terraces, and our aim is to contribute to that by producing high-quality designs and prints on high quality garments, without corporate sponsors, governing-body templates and produced in factories with safe, fair, legal and humane working conditions. 

As for our name, Süd is the German spelling of ‘south’, but the word is used in a number of other European languages. The south of Australia lies our home, Melbourne, and the birthplace of Süd. 

If you have any questions, want to find out more or speak to us about stocking our clothes, feel free to PM or email us.